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Five specialized purchasing groups,
at the service of local commerce

ADE, Alliance Des Experts, is the grouping of the purchasing centers of
Group Digital, Pro & Cie, Ubaldi, Concerto and Connect+Group (in Belgium).

Five partners passionate about household equipment, and committed to giving you access to the most relevant offer in the Major Appliances, Brown Appliances, Small Appliances, Bedding and Sanitary categories.

Modern Architecture

Our services to optimize your performance



Our team of Category Managers and buyers is responsible for referencing relevant manufacturers, brands and products across all ranges. 

It negotiates the conditions of purchase to make you benefit from the prices and the availability of products essential to the smooth running of business. 

Buyers are also responsible for signing national agreements with manufacturers and brands.

But also the follow-up of European deals and the exchange of know-how and good practices with their counterparts in other countries.



Through the various entities of the group, we do everything we can to organize and supplement the logistics flows of manufacturers through our various platforms.


Beyond the referencing of products, our mission is to guarantee their availability, the reliability of restocking and the speed of allocation on the novelties which drive the highlights of our sector.



We have set up a common nomenclature in order to harmonize the different item data and thus be able to easily exchange our Product catalogs.

Distributed in real time, you will benefit from catalogs with always up-to-date data, and integrating market innovations.

We are also setting up various dashboards so that you can follow the evolution of your data and your performance, with those of the group. 

A plural and supportive governance

Similar to the independent entrepreneurs we serve, the partners of ADE all have unique and diverse profiles, but their complementarity provides comprehensive knowledge of the sector, manufacturers, and competition, regardless of the commercial format and sales channel.

From local stores to regional flagships, from household experts to kitchen specialists, from branded stores to unbranded ones, from physical shops to e-commerce sites: we believe in a hybrid future where independent commerce has an even more significant role to play than ever before.


A multidisciplinary team at the service of common performance.

ADE team is composed of 4 Category Managers and 2 Management Officers, qualified experts for many years in their field.

Each of them participates in a dynamic process through knowledge sharing and mutual learning to produce new knowledge and know-how enabling ADE to develop a competitive advantage.

In daily contact with the companies of the group, and especially with the manufacturers, they reflect the values of ADE: trust and respect

Our housekeeping and kitchen concepts

Behind the Alliance of Experts hides a network of thousands of independents, which constitutes an exceptional network in France and Belgium, and who all have in common to be specialists in household electrical appliances.

Some have opted for one of the brands managed by our partners, thus benefiting from a national communication force, management tools and specific services according to the brands.

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